According to the Washington Post, our friends at the Neighborhood Restaurant Group are featuring octopus specials at two of their restaurants this week, Tallula/Eat Bar (Arlington) and Birch and Barley (14th and Rhode Island Ave NW in DC).

Diners ordering the specials get a copy of Nancy Tringali Piho’s new book, My Two Year Old Eats Octopus. I haven’t looked at the book yet, but I thought it was kind of an interesting cross-marketing strategy. (The author is the principle at Nancy Tringali Associates, a marketing firm specializing in the food and beverage industry). I wonder what it’s like to represent the American Diabetes Association and the American Sugar Association?